Siobhan Gregory

Siobhan Gregory

  • 248-259-1362

  • 305.2 Shaver

  • 313-577-2980

  • Senior Lecturer

Academic Interests

  • Industrial Design
  • Design Research Methods
  • Design Anthropology
  • Human Centered Design


Siobhan Gregory is an industrial designer and applied anthropologist, living and working in Detroit. Her research focuses on the progress of a more human-centered design practice. In the business sector, she pulls from anthropological theory and methods to help organizations form deep and meaningful connections with their customers through culturally informed product development, service innovations, and brand direction. Siobhan got her start as an automotive designer for General Motors working in many capacities including portfolio strategy, brand strategy, in advanced pre-production and production studios. She later made a career change to become the lead woman’s footwear designer for the Keds Corporation where, with a strong sense of history and Keds as a cultural icon, she helped bring style and relevancy back to this heritage American brand. Siobhan is now a senior consultant for Kelton Research and works on a broad range of brand strategy and design research projects in the business sector and beyond. She joined the faculty of Wayne State University in 2012.

Degrees and Certifications

  • Bachelors of Industrial Design (BID) from Pratt Institute
  • MFA in Industrial Design from the University of Illinois at Chicago
  • MA in Anthropology from Wayne State University.

Primary Research Interest

  • Social design / design for the social sector
  • Design as a form of civic engagement
  • The analysis of language, material form, and space in design and urban planning discourses

Recent Publications

Berglund, Lisa, and Siobhan Gregory, eds. The Aesthetics of Neighborhood Change. Routledge, 2020.

Gregory, Siobhan. "Authenticity and luxury branding in a renewing Detroit landscape." Journal of Cultural Geography 36, no. 2 (2019): 182-210.

Gregory, Siobhan. "Design anthropology as social design process." Journal of Business Anthropology 7, no. 2 (2018): 210-234.

Gregory, Siobhan. "Detroit is a Blank Slate: Metaphors in the journalistic discourse of art and entrepreneurship in the City of Detroit." In Ethnographic Praxis in Industry Conference Proceedings, vol. 2012, no. 1, pp. 217-233. Oxford, UK: Blackwell Publishing Ltd, 2012.


  • Design Research / Design Athropology instruction
  • Industrial Design instruction
  • Assistant Chair
  • Faculty Senate Member and Student Advisory Committee
  • CFPCA Diversity and Inclusion Committee Member 
  • Entrepreneurship and Innovation Committee Member