Industrial Design, Design Research Methods, Design Anthropology
Siobhan Gregory is an industrial designer and applied anthropologist, living and working in Detroit. Her research focuses on the progress of
a more human-centered design practice. In the business sector, she pulls from anthropological theory and methods to help organizations
form deep and meaningful connections with their customers through culturally informed product development, service innovations, and brand direction.
Siobhan got her start as an automotive designer for General Motors working in many capacities including portfolio strategy, brand strategy, in advanced pre-production and production studios. She later made a career change to become the lead woman’s footwear designer for the Keds Corporation where, with a strong sense of history and Keds as a cultural icon, she helped bring style and relevancy back to this heritage American brand. Siobhan is now a senior consultant for Kelton Research and works on a broad range of brand strategy and design research projects in the business sector and beyond.
She joined the faculty of Wayne State University in 2012.
Degrees and Certifications
Siobhan holds a Bachelors of Industrial Design (BID) from Pratt Institute, an MFA in Industrial Design from the University of Illinois at Chicago, and an MA in Anthropology from Wayne State University.
Primary Research Interest
Social design / design for the social sector; land use; design as a form of civic engagement; the analysis of language, material form, and space in design and urban planning discourses.