Monika Sinclair

Monika Sinclair

Academic Interests

Fashion Merchandising

Fashion Marketing

Brand Management 

Visual Display






Monika Jonevski is a fashion marketing strategist and applied visual communication specialist, living and working in Detroit and New York City.

Her research focuses on consumer behavior, as well as retail development in conjunction with sustainability practices.

Within the fashion industry, Monika utilizes consumer psychological theory and methods to help organizations form meaningful connections with their consumers through culturally informed brand direction.

Monika got her start with the Adidas Fashion Group. At Adidas she had worked in many capacities, including: trend forecasting, retail and wholesale marketing, social media strategy, advertising campaign management, influencer strategy, fashion show production, and overall brand strategy. She has worked on brand development for the following design collaborations with Adidas: Yohji Yamamoto, Jeremy Scott, Raf Simons, Rick Owens, Stella McCartney, Porsche Design, Opening Ceremony, Muhammed Ali and Tom Dixon. She has also worked on projects for various brands within the sportswear and men’s fashion sectors, including Rick Owens, Amazon, Spyder, Tapout, Airwalk, and Hart Schaffner Marx. Monika is now a strategy consultant and works on a broad range of brand strategy and design research projects in the business sector and beyond.

Monika has previously taught at New York University, The Fashion Institute of Technology, and Savannah College of Art and Design.

Monika joined the faculty of Wayne State University in 2020.

Degrees and Certifications

M.B.A. - International Business; Loyola University Chicago

B.A. - Marketing; Michigan State University




Personal Interests

Retail Development, Sustainability, Footwear Industry